Greenscape Land Design
Over the past three years at Greenscape Land Design, where I perform as a Marketing Developer, I have led a comprehensive rebranding initiative across all marketing channels. This included creating a new visual identity for the company, with a modern, minimalist design that ensures our core services stand out. As the head of the marketing department, I oversee our web marketing agency, content creation, email marketing, and design, ensuring alignment with Greenscape’s branding. My primary goal consists of standardizing all marketing materials, both internal and external, for print and online advertising. As well as customize client proposals, flyers, pamphlets, event booths, promotional merchandise, presentation folders, email campaigns, quarterly blog content, and new social media ads. I also actively manage our website and social media platforms to ensure consistent branding and engagement. Additionally, I implemented a comprehensive overhaul of the Green Way book of service standards, streamlining employee training. I also developed engaging videos and dynamic PowerPoint presentations to captivate board members and convince them to choose us as their trusted service provider. I am eager to continue expanding Greenscape’s Marketing Efforts.
Key Accomplishments:
- Spearheaded the complete rebranding of Greenscape Land Design across all platforms.
- Standardized marketing materials for print and digital advertising.
- Customized a range of marketing materials, including proposals, promotional items, and event booths.
- Led the overhaul of the Green Way service standards book to improve employee training.
- Developed engaging videos and presentations that successfully influenced board decisions.
- Actively manage the website and social media to maintain branding consistency and drive content engagement.